Content strategy
12-article content cluster
A pillar article on how customer relationships form before first contact, supported by eleven cluster articles and a 12-week publishing calendar tied to chamber and emPower Breakfast networks.
Campaign
Q4 brand photography contest
A month-long contest running October 1 to 31, winners announced November 1, with winner shoots scheduled November through January. Non-winners receive an event photography offer, turning entries into future leads.
Social media
Instagram launch plan
Content pillars, a three-posts-a-week Tuesday, Wednesday, and Thursday cadence, a dated 13-post launch calendar, and a phased bio rewrite timed to the contest launch.
Research
Customer Relationship Assessment
A brand visibility audit covering search, Google Business Profile, social presence, and accessibility. Original finding: every business audited to date, six in all, had zero pages structured to earn a backlink.
Client audit
J+Space Studio
A full visibility audit for a Fort Wayne interior design studio working with a zero-dollar marketing budget, with three quick wins built around networking, social, and speaking platforms.
Writing
Thought leadership
A LinkedIn newsletter article, "Most Businesses Are Solving the Wrong Marketing Problem," plus long-form articles on brand photography and trust, and on search visibility versus rankings.